Security and surveillance

When it Comes to Buying Glasses, Money Should be No Object

Nothing is more precious than your eyesight. You’ve only got one pair of eyes and when they go- they’re gone! So when you can’t see things at a distance quite as clearly as you used to, or reading  up close is not as simple as it used to be, then it’s time to look at getting  glasses. Prescription glasses for reading in particular are custom-made for each individual after an eye test. Having a regular eye test every two years means that you always know what glasses you should wear to correct any problems your eyes may have at that time. Then you can take the prescription to any optician or the internet to get your glasses.

Proper prescription glasses can be expensive, especially if you choose designer frames, so many people consider buying “ready-made” reading glasses at a pharmacy or department store. The problem with these is that they don't identify the specific needs of the wearer's eye, and could in fact cause further damage. Prescription glasses needn’t cost a fortune in the very competitive optical market nowadays and many online providers are offering fantastic deals on cheap glasses that are nonetheless correctly made and of the very highest optical quality.

The right prescription lenses will keep your eyes healthy for much longer than buying cheap off the shelf glasses, and could help to correct any underlying problems as well. Instead of your deteriorating vision being down to the aging process, you could unknowingly have a more serious problem like Glaucoma that can be treated, but only if it’s caught in time. Almost all off-the-shelf glasses are one strength across the lens. Varifocal or Bifocal lenses, which vary in strength across the lens according to the specific requirements of your eyes are much more convenient for everyday use and can only be obtained from an optician with a prescription. When it comes down to it, there is no limit to how much your eyesight is worth. Properly prescribed and dispensed glasses will protect and improve your vision and they needn’t cost a fortune.

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Would you be interested in find out what keyword phrases Google think are the most relevant to your google search query?  Would you like the results to be updated all the time?  How about getting hold of the information at no cost?

And in addition what about if I told you that you could access all this information using nothing but a browser  and a standard Google search?

Interested?  Read on....

Firstly lets take a step back and discuss relevance, as this term is at the very core of Googles results returned from your searches.

Google wants to provide the person searching with extremely accurate and relevant results possible.  They are aware that if they do not provide this info, it’s likely that users will stop using their search engine completely, and no searchers means no ad revenues which is their primary source of income!

For a prime example of a search engine losing market share, spare a thought for AltaVista?  In its time it was the most popular search engine, and almost overnight (not quite) lost the crown to Google because they dropped the ball with relevance.

I don't think there is such a thing as search engine loyalty (at least not for the average search engine person).  If a better alternative comes along, the average people will just start using that service.

Trust me when I say Google are very aware of this, and put a heap of thought and manpower into ensuring that when you search for something, the results that come back are very related to your the search term you used.

They need to keep the average user happy so that they use Google all the time.

Shred Internet Marketers have, of course located methods to "game" Google in the past, so that their own sites come up instead of what should be the most relevant results, and such tricks are still used today.

Usually these tricks are found by Google who is getting smarter at locating these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now providing the most relevant information and has the largest user base compared to any other search engine, and that its clear that their primary goal is info relevance to their searchers, does it not make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I typed in keyword phrase into google, I got a list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually display to you the keywords that they believe are the most relevant to your search phrase.

Now if you do some research about this, there is some speculation on how google decide on what phrases are displayed, but in any event you think I believe it's certainly worth looking at, isn’t it?

In my testing I found the keywords it came up with seemed to be phrases heavily searched on.

In the case of web traffic, the keyword phrases returned to me were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a keyword to get relevant keywords to that search term.  For example I could have selected increase web traffic and received a list of related phrases that relate to that term.

This is getting interesting.   Before you pass on this method compared to using your favorite keyword research program, It's my suggestion consider the following.

1)  The information from these searches are directly from Googles Server, so the information has not been corrupted in any way.

Many keyword tools don't use data from Google at all (Wordtracker) or combine information from multiple sources.  Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not saying that you get rid of all other keyword tools in favor of this technique, but I do recommend you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds.  My 2 favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when establishing the viability of getting into a particular market.

One last thing to note is that unfortunately not all keywords are supported.  Sometimes no related search terms are provided for a given keyword, but given that it’s free I’m happy to not be too worried about that oversight.

And occasionally I have to say the search terms returned seem a little weird.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and take a look at the related search function in Google.  The keywords returned might end up being very useful.

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